By  on April 15, 2010

“Sixth Sense” and “Die Hard” star Bruce Willis is getting some fragrance action with his first scent, a signature men’s fragrance that’s due to be launched July 1.

The new Bruce Willis scent is the result of a deal inked by the actor with German beauty direct seller LR Health & Beauty Systems. The announcement was made Thursday, the same day Willis’ latest film, the comedy “Cop Out,” hit German cinemas.

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