By  on September 4, 2009

Italian designer Brunello Cucinelli has signed a retail lease for 683 Madison Avenue, the label’s second Manhattan location, days after unveiling a Tokyo flagship. The store is scheduled to open at the end of October.

Brunello Cucinelli, which is known for casual tailoring and ultraluxe cashmere, already operates a boutique at 379 Bleecker Street in the West Village. It has about 30 boutiques around the world.

The new 1,985-square-foot space is on the east side of Madison Avenue, between 61st and 62nd Streets. The space was previously occupied by leather goods brand Ghurka.

“This is an important step toward the future development and growth of Brunello Cucinelli in the U.S. market,” said Massimo Caronna, president of Brunello Cucinelli USA. “We hope to increase our visibility within a new potential client base that views Madison Avenue as an exclusive and sophisticated shopping destination. Opening our boutiques in areas of the world that share with us the core values of excellence and good taste is a key element of our growth strategy.”

Last weekend, Cucinelli visited Tokyo for the opening of a three-story, 3,230-square-foot flagship in Aoyama. In addition, a 1,940-square-foot Rome store opened at Via Borgognona 33 in July.

“It is with immense pleasure that we bring a corner of our beloved Umbria to this land that is so far away yet so close in spirit,” Cucinelli said. “We have much in common: dedication to our work, respect for traditions, and a considerate tolerance and understanding.

“We continue with the opening of boutiques in locations that we feel are close to our taste and our values, with confidence in the knowledge of our collaborators,” he said.

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