“It’s just a fashion invasion,” said Bruno Pavlovsky, president of fashion at Chanel, before the house’s extravaganza at Fair Park in Dallas.
It wasn’t much of an exaggeration. The company fielded an army of style that numbered 400 to 500, most of whom flew in for a production that took four months to prepare.
“This is a very special moment for the brand,” Pavlovsky noted. “Our guests — press, celebrities, customers — appreciate having something kind of unique. It positions the brand for the future; it is not an immediate return. However, the fall collection has been so successful in the boutiques. The orders are growing double digit. The sales are growing.” RELATED STORY: Chanel Pre-Fall 2014 >>
The U.S. and Europe are the pillars of Chanel’s business and are on the upswing and gaining new customers, Pavlovsky said. Ready-to-wear in particular is having a strong year and is “back to the big numbers,” he said.
Dallas is not as big a market as New York or Los Angeles, but it’s of historical importance for the brand given Coco Chanel’s visit here in 1957 and the label’s long-term relationship with Neiman Marcus, said John Galantic, president of Chanel U.S.
The company is “making more investment than ever” in renovations and expansions of its U.S. boutiques, Galantic added.
“We continue to bet on the current and long-term growth of the U.S.,” he said.
The house plans to make over its stores in Houston and Orlando, Fla., next year plus 14 wholesale installations, all under the eye of interior designer Peter Marino.
“It’s important to have something that is very consistent worldwide, strong, and Peter is using very special materials,” Pavlovsky said. “At the end of the day, you have a better feeling of the clothes, the product, which is our objective.”
All of fashion is performing well this year in the U.S., Galantic said, and the company is also seeing growth in fragrance, makeup and skin care. Fine jewelry is a small niche but one of the fastest-growing areas, he added.
Unlike some international markets that are tourist oriented, U.S. sales come primarily from local customers, Galantic noted.
About 400 clients attended a cocktail party Monday evening before Tuesday’s screening, runway show and honky-tonk barbecue complete with line dancing and a performance by British electronic band Hot Chip.
A video of the runway show will be posted to Chanel’s Web site within a few days, Pavlovsky said.
Tuesday night’s premiere of the Karl Lagerfeld-directed 30-minute film “The Return” was immediately posted to Chanel’s Web site and is expected to reach a global audience. The “Marilyn and No.5” short has had 8.3 million views, the company said.
My character, Dinah Madani, is just the coolest, [most] badass woman imaginable," says @amberroserevah. The actress stars in @marvel's newest series on @netflix, @thepunisher. To prepare for her role, Revah sat down with Homeland agents to get a real sense of with Dinah's day-to-day life is really like. Read our full interview on WWD.com. #wwdeye (📷: @jilliansollazzo)
A scene from the 91st annual @macys Thanksgiving Day Parade. The parade, which boasts 50 million TV viewers and 3.5 million on-site spectators, is considered one of the largest and most watched parades in the world. (📷: Jason Szenes/EPA-REX)
The circus came to @bloomingdales 59th Street on Tuesday night and lit up Lexington Avenue with acrobatic dancers, death-defying knife throwing, sword swallowing and aerial acts with no net. The 45 minutes of theatrics built up to unveiling the holiday windows depicting @swarovski crystal-encrusted circus pieces and scenes from “The Greatest Showman” – songs from the soundtrack included. See the rest of the photos on WWD.com #wwdfashion (📷: Joshua Scott)
The psychedelic fashion that pervaded the ’60s is back with an exhibit at the @museumofcityny. “Mode New York: Fashion Takes a Trip” chronicles the changing styles from 1960 through 1973 and features designers such as @ysl, @oscardelarenta and more. The exhibition, which is on display through April 1, is organized into four periods: First Lady Fasion, Youthquake, New Bohemia and New Nonchalance. Pictured here is model Pat Bardonella during the Garvey Day Parade in 1968. (📷: @kwamebphoto) #wwdeye #wwdfashion
“People should be a lot more honest in expressing both the dark and light of themselves. We need to give each other the space to do that because it’s the only way we can grow and evolve,” says @noelwells of her new film “Mr. Roosevelt,” which is largely based on her own struggles. Unexpectedly leaving @nbcsnl in 2014 after just one season, Wells felt set back in her self-esteem and career trajectory. She quickly refocused her energy to more personal projects, which led to the completion of “Mr. Roosevelt.” Read the rest of WWD’s interview with the “Master of None” actress on WWD.com #wwdeye (📷: @jilliansollazzo)
@barbrastreisand is giving fans a chance to see her perform up close in a new concert series, which makes its debut on @Netflix today. From behind-the-scenes takes to her concert performance in Miami last December, the two-hour streaming special captures Streisand in her element. Pictured here is the singer/actress photographed for WWD in 1963. (📷: Palmieri Tony) #wwdeye #wwdarchive
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)