“It’s just a fashion invasion,” said Bruno Pavlovsky, president of fashion at Chanel, before the house’s extravaganza at Fair Park in Dallas.
It wasn’t much of an exaggeration. The company fielded an army of style that numbered 400 to 500, most of whom flew in for a production that took four months to prepare.
“This is a very special moment for the brand,” Pavlovsky noted. “Our guests — press, celebrities, customers — appreciate having something kind of unique. It positions the brand for the future; it is not an immediate return. However, the fall collection has been so successful in the boutiques. The orders are growing double digit. The sales are growing.” RELATED STORY: Chanel Pre-Fall 2014 >>
The U.S. and Europe are the pillars of Chanel’s business and are on the upswing and gaining new customers, Pavlovsky said. Ready-to-wear in particular is having a strong year and is “back to the big numbers,” he said.
Dallas is not as big a market as New York or Los Angeles, but it’s of historical importance for the brand given Coco Chanel’s visit here in 1957 and the label’s long-term relationship with Neiman Marcus, said John Galantic, president of Chanel U.S.
The company is “making more investment than ever” in renovations and expansions of its U.S. boutiques, Galantic added.
“We continue to bet on the current and long-term growth of the U.S.,” he said.
The house plans to make over its stores in Houston and Orlando, Fla., next year plus 14 wholesale installations, all under the eye of interior designer Peter Marino.
“It’s important to have something that is very consistent worldwide, strong, and Peter is using very special materials,” Pavlovsky said. “At the end of the day, you have a better feeling of the clothes, the product, which is our objective.”
All of fashion is performing well this year in the U.S., Galantic said, and the company is also seeing growth in fragrance, makeup and skin care. Fine jewelry is a small niche but one of the fastest-growing areas, he added.
Unlike some international markets that are tourist oriented, U.S. sales come primarily from local customers, Galantic noted.
About 400 clients attended a cocktail party Monday evening before Tuesday’s screening, runway show and honky-tonk barbecue complete with line dancing and a performance by British electronic band Hot Chip.
A video of the runway show will be posted to Chanel’s Web site within a few days, Pavlovsky said.
Tuesday night’s premiere of the Karl Lagerfeld-directed 30-minute film “The Return” was immediately posted to Chanel’s Web site and is expected to reach a global audience. The “Marilyn and No.5” short has had 8.3 million views, the company said.
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye