“It’s just a fashion invasion,” said Bruno Pavlovsky, president of fashion at Chanel, before the house’s extravaganza at Fair Park in Dallas.
It wasn’t much of an exaggeration. The company fielded an army of style that numbered 400 to 500, most of whom flew in for a production that took four months to prepare.
“This is a very special moment for the brand,” Pavlovsky noted. “Our guests — press, celebrities, customers — appreciate having something kind of unique. It positions the brand for the future; it is not an immediate return. However, the fall collection has been so successful in the boutiques. The orders are growing double digit. The sales are growing.” RELATED STORY: Chanel Pre-Fall 2014 >>
The U.S. and Europe are the pillars of Chanel’s business and are on the upswing and gaining new customers, Pavlovsky said. Ready-to-wear in particular is having a strong year and is “back to the big numbers,” he said.
Dallas is not as big a market as New York or Los Angeles, but it’s of historical importance for the brand given Coco Chanel’s visit here in 1957 and the label’s long-term relationship with Neiman Marcus, said John Galantic, president of Chanel U.S.
The company is “making more investment than ever” in renovations and expansions of its U.S. boutiques, Galantic added.
“We continue to bet on the current and long-term growth of the U.S.,” he said.
The house plans to make over its stores in Houston and Orlando, Fla., next year plus 14 wholesale installations, all under the eye of interior designer Peter Marino.
“It’s important to have something that is very consistent worldwide, strong, and Peter is using very special materials,” Pavlovsky said. “At the end of the day, you have a better feeling of the clothes, the product, which is our objective.”
All of fashion is performing well this year in the U.S., Galantic said, and the company is also seeing growth in fragrance, makeup and skin care. Fine jewelry is a small niche but one of the fastest-growing areas, he added.
Unlike some international markets that are tourist oriented, U.S. sales come primarily from local customers, Galantic noted.
About 400 clients attended a cocktail party Monday evening before Tuesday’s screening, runway show and honky-tonk barbecue complete with line dancing and a performance by British electronic band Hot Chip.
A video of the runway show will be posted to Chanel’s Web site within a few days, Pavlovsky said.
Tuesday night’s premiere of the Karl Lagerfeld-directed 30-minute film “The Return” was immediately posted to Chanel’s Web site and is expected to reach a global audience. The “Marilyn and No.5” short has had 8.3 million views, the company said.
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)
Breaking News: @hedislimane joins @celine as its new artistic, creative and image director. One of fashion’s preeminent image-makers and trendsetters, Slimane is to join the LVMH brand on Feb. 1 and unveil his first fashion proposition for men and women next September during Paris Fashion Week. It marks a major homecoming for Slimane, who cemented his reputation – and influenced men’s tailoring for more than a decade – as the designer of Dior Homme between 2000 and 2007. He went on to reinvent and ignite the house of Yves Saint Laurent, which he rechristened Saint Laurent, between 2012 and 2016 – all the while maintaining a close relationship with the Arnault family, which controls LVMH and Dior. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
“Personally I believe the Eighties have been the richest and more vivacious period for international fashion,” Giorgio Armani said when asked what his favorite decade of fashion is. It was a moment of disruption and experimentation and only thinking back to the first years of that decade is always an emotion for me, for what they have meant to me and my work.” The influence is clear in @giorgioarmani spring 2018 collection, pictured here, which was full of bright colors and unexpected prints. Read more about which decades designers loved most on WWD.com #wwdfashion #wwddecades (📷: @aitorrosasphoto)
For Lady Gaga’s only Italian show on her “Joanne World Tour,” the singer wore a range of @versace_official outfits. The standout piece: this custom-made bodysuit inspired by the brand’s spring 2018 collection. #wwdfashion (RG: @ladygaga)
@_camillaruth_ is expanding on the wellness-craze concept with @westbourne – a new NYC restaurant that’s both a healthy-minded café as well as a business that gives back to the community. Marcus works with the Robin Hood foundation to give back to The Door, a non-profit providing youth development services, and also hires employees through The Door. Read our full interview with Marcus on giving back through food on WWD.com. #wwdeye (📷: @lexieblacklock)