Fur-sporting BryanBoy is following his passion. He has struck a long-term deal with Adrienne Landau to launch an exclusive collaboration of fur accessories for fall. The label, Bryan Boy for Adrienne Landau, is the blogger’s first designer collaboration.
The accessories, which are unisex, are in rich, vibrant colors and feature camera straps, bow ties, hats, scarves and cowls in furs ranging from rabbit and mink to raccoon and fox.
“I use fur as a personal punctuation mark,” said BryanBoy in an interview at Landau’s showroom at 519 Eighth Avenue in New York. “It’s fun, easy and anybody can wear it.”
BryanBoy explained that the idea of collaborating with Landau had been percolating for awhile. He said he would frequently go to Landau’s showroom for his blog, and would ask her to design things in other colors. The two then decided, “Why don’t we work together?” he said.
The collection’s color palette ranges from deep shades of dewberry purple and shamrock green to sapphire blue, soft lilac, China rose, poppy yellow and vibrant red. The line, manufactured in China, will be available for fall at retailers worldwide as well as on adriennelandau.com and bryanboy.com.
Bryan Boy for Adrienne Landau wholesales from $38 for a rex rabbit bow tie to $118 for knit rex rabbit cowl to $598 for a silver fox camera strap. Landau declined to give a first-year projection.
“After blogging for eight years, people are aware of my aesthetic and what I love. It was time for me to do something really creative. Now is the time to explore my creativity and challenge myself to do something more. I don’t want to be 50 years old and still be taking pictures with my cell phone on the street,” said the 30-year-old blogger.
Landau said that BryanBoy was 100 percent involved in designing the merchandise and knew exactly what he wanted.
“His line is fun, accessible, cutting edge and new. It’s fashion, it’s color and has a point of view,” said Landau, who’s known for designing glamorous furs for stores such as Bergdorf Goodman, Neiman Marcus, Barneys New York, Saks Fifth Avenue, Bloomingdale’s and Intermix.
“I’m always exploring new things and new products. It’s great to have another mind who thinks differently. It’s bringing in a younger vibe,” said Landau.
From overseeing America’s fastest-growing speciality retailers to codifying cool, WWD talked to the women who are leading the way for the future of beauty. Check out our Instagram Stories to see how these women built today and are creating tomorrow. (📸: @hannah_khymych) #wwdbeauty
For @laperlalingerie's spring 2018 show, the brand chose to host their event at @thevenetianmacao. With Chinese megastars @bingbing_fan and @hubing in attendance, La Perla debuted a rock ‘n’ roll-inspired collection. The show marked the start of Sands Macao Fashion Week, which runs from October 19 to 24 — the city’s first such event. Pictured here are models backstage with glimmering eyes. #wwdfashion (📷: Cheuk-Yin To)
Trending for spring 2018: top stitch design. Gone are the days of stitch just for seams — designers are using the once-minimal detail to create strong decorative elements. (📷: Paola Testa; Styled by @andrew_shang) #wwdfashion
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)