SHANGHAI — After a three year, multi-million dollar renovation, another historic building on Shanghai's Bund waterfront is now open for business, and unlike other properties nearby that are home to luxury brands ranging from Giorgio Armani to Chanel and Prada, executives say they are seeking retailers that focus predominantly on making custom-made products for wealthy Chinese consumers.
"The needs of customers are rapidly changing," said Michelle Lee president of Bund 22, a building that dates back to the early 20th century. "What they are looking for is personalized style. The demand for that has been rising."
The retail concept for the property, which is managed by the Shanghai South Bund Industrial Development Co. Ltd., a Hong Kong-registered company with largely Taiwanese management, is centered on "premium tailored services." The company threw an opening party for the building earlier this month.
Premium spaces on the ground floor are occupied by the flagship store of Chinese couture designer Guo Pei. Another tenant is Aolisha, which makes custom wedding gowns and dresses. Lee said she hopes the building will become a go-to wedding destination where brides and grooms can have dresses and suits made as well as jewelry, shoes, even wedding cakes. Other retailers that have already moved in include C Oriental Luxurious Jewelry, which focuses on one-of-a-kind designs, and Eleganza Uomo, a bespoke suit maker from Hong Kong.
The building is home to a number of high-end restaurants. Cirque Du Soir, a nightclub with locales in London and Dubai, will open soon. The basement has a wine cellar where VIP clients can reserve a space for personal collections.
There are challenges for Bund 22. It is located on a swath of the Bund that is still relatively under-developed and far from a host of restored buildings frequented by tourists and locals for luxury shopping, for dining in expensive restaurants or for nightlife in posh clubs. The neighborhood is not well known in the city and tour groups tend to congregate a mile or so down the road near other notable landmarks.
On a recent afternoon, the shopping area of the building was empty. Some of the stores were closed. And only a couple of the retail spaces are visible from the street, with the rest located alongside a corridor in the back of the structure. Around 80 percent of the space has been rented out, Lee said.
Yet the executive she is confident that the property's emphasis on a more customized side of luxury will soon bring in more visitors. Another retail complex under construction next door also promises to bring more traffic.
"You can find Chanel or Louis Vuitton or Hermes anywhere," she said. "Here, we want everything to be unique — something you can't find anywhere else."
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye