By  on December 4, 2012

SHANGHAI — After a three year, multi-million dollar renovation, another historic building on Shanghai's Bund waterfront is now open for business, and unlike other properties nearby that are home to luxury brands ranging from Giorgio Armani to Chanel and Prada, executives say they are seeking retailers that focus predominantly on making custom-made products for wealthy Chinese consumers.

"The needs of customers are rapidly changing," said Michelle Lee president of Bund 22, a building that dates back to the early 20th century. "What they are looking for is personalized style. The demand for that has been rising."

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