Burberry last month leapfrogged over seven other brands to become the leading recipient of fashion “post likes” on Facebook.
According to Stylophane’s Facebook Fashion Index, Burberry posted 18 times in February and accumulated more than 138,000 likes in response to them, more than twice the 61,000 post likes registered by the London-based brand in January. Dior, which had the highest number of post likes in January at 153,000, fell to second as its number contracted 22.6 percent to 118,000. Converse, the most popular fashion brand overall with 22.9 million likes, saw its post likes fall back 15.9 percent to 84,000, placing it third, while Coach had a 10.5 percent increase in post likes to 70,000, lifting it to the fourth ranking.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"