The Burberry team hit India this week with much fanfare and for a simple reason — to celebrate its presence in the emerging market, which company executives consider key for the brand’s global retail expansion.
Chief executive officer Angela Ahrendts and chief creative officer Christopher Bailey, on his first trip to India, arrived in Mumbai earlier this week, and on Thursday night, descended on the Aer Bar at the city’s Four Seasons Hotel roof terrace for a fete with 200 guests.
This being Burberry, there had to be a distinct Brit flavor to the affair, so the brand flew in musician Rory Cottam from English band The Cheek, who appears in Burberry’s fall campaign and did a DJ set that night. Indian musicians and brothers Aman and Ayaan also gave a live acoustic set, and Indian DJ Aqeel spun tunes.
There are four Burberry stores in India. The brand has a presence at the Palladium Mall in Mumbai, the Emporio Mall in New Delhi, UB City Mall in Bangalore and the Taj Krishna hotel in Hyderabad. The brand will open a fifth unit at Oberoi Hotel in New Delhi this month.
The stores are operated by Burberry India, a joint venture with Genesis Colors that was unveiled late last year.
“This was my first visit to India,” said Bailey, who has kept the brand’s Facebook fans abreast of the trip. “It’s a country that we are so excited by. They have a huge appreciation for luxury and Britishness, so being there and meeting everyone and feeling the energy behind the country was incredible and we had a great night in Mumbai.”
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