By  on May 23, 2012

LONDON — Burberry Group plc, which reported a double-digit rise inprofits and sales for fiscal 2012, plans to court its customers moreaggressively as its turns its focus from the back to the front-end ofthe business and continues to build high-profile flagships.

“Nowwe’ll let the retailers have fun — let the retail games begin,” saidchief executive officer Angela Ahrendts, describing Burberry’s latest“customer-centric” strategies to financial analysts at a resultspresentation on Wednesday. “We will continue to invest in front-endopportunities within our brand, digital and retail strategies, to drivesustained, profitable growth and enduring customer engagement over thelong term.”

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