with contributions from Kaname Murakami
 on May 19, 2014

LONDON — In a strategic move aimed at safeguarding its image — and business — in Japan, Burberry has inked a new license with Sanyo Shokai Ltd. for its Blue and Black label collections.

As reported, Burberry plans to take its Japanese business in-house next year when its current license with Sanyo expires. The move is aimed at bringing the Japanese offer upmarket and in line with Burberry’s worldwide distribution.

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