Burberry is coming to the Upper West Side of Manhattan, which has recently become a magnet for better brands.
Sources said the London-based company has signed a lease for 3,000 square feet at 160 Columbus Avenue, which is between 67 and 68 streets. Burberry will be right next to Uggs, on the west side of Columbus Avenue. The site is currently under construction. Burberry executives could not be reached for comment.
Last November, Burberry opened two stores under the Burberry Brit and London labels at 444 Madison Avenue at the foot of its Manhattan headquarters. They were the first Burberry Brit and London stores in the world, flagging a new strategy by chief executive officer Angela Ahrendts and chief creative officer Christopher Bailey to delineate the Burberry business into the Prorsum, London and Brit labels.
Prorsum represents runway fashions, London the tailored, wear-to-work portion, and Brit the brand’s casual, weekend lifestyle label.
It’s not known which concept Burberry plans for Columbus Avenue or if something new, perhaps a taste of each label, is contemplated. One source said the store should open this June.
Over the last few years, Zara, Apple, Brooks Brothers, Lululemon, Kiehl’s, Calypso, Lucky Brand and others have opened stores in the neighborhood. The influx to a large degree has been spurred by the Time Warner Center and higher income demographics moving in.
“Business has been fairly strong at Time Warner,” said a retail source familiar with business in the area. “The Upper West Side has become equal to the East Side. There is an appetite for better apparel. People want fashion and are willing to pay better prices.”
Rents are generally lower than the East Side and range from $200 to $225 a square foot in the 60s along Columbus Avenue and slightly higher, around $250 a square foot, along Broadway in the 60s.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty