By  on February 25, 2010

Burberry is coming to the Upper West Side of Manhattan, which has recently become a magnet for better brands.

Sources said the London-based company has signed a lease for 3,000 square feet at 160 Columbus Avenue, which is between 67 and 68 streets. Burberry will be right next to Uggs, on the west side of Columbus Avenue. The site is currently under construction. Burberry executives could not be reached for comment.

Last November, Burberry opened two stores under the Burberry Brit and London labels at 444 Madison Avenue at the foot of its Manhattan headquarters. They were the first Burberry Brit and London stores in the world, flagging a new strategy by chief executive officer Angela Ahrendts and chief creative officer Christopher Bailey to delineate the Burberry business into the Prorsum, London and Brit labels.

Prorsum represents runway fashions, London the tailored, wear-to-work portion, and Brit the brand’s casual, weekend lifestyle label.

It’s not known which concept Burberry plans for Columbus Avenue or if something new, perhaps a taste of each label, is contemplated. One source said the store should open this June.

Over the last few years, Zara, Apple, Brooks Brothers, Lululemon, Kiehl’s, Calypso, Lucky Brand and others have opened stores in the neighborhood. The influx to a large degree has been spurred by the Time Warner Center and higher income demographics moving in.

“Business has been fairly strong at Time Warner,” said a retail source familiar with business in the area. “The Upper West Side has become equal to the East Side. There is an appetite for better apparel. People want fashion and are willing to pay better prices.”

Rents are generally lower than the East Side and range from $200 to $225 a square foot in the 60s along Columbus Avenue and slightly higher, around $250 a square foot, along Broadway in the 60s.

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