By and  on October 16, 2013

LONDON — Christopher Bailey soon will be the sole pilot at Burberry.

In a surprising move that sent the fashion brand’s shares down sharply, Burberry Group on Tuesday said Bailey, its chief creative officer, would add the duties of chief executive officer by mid-2014, succeeding Angela Ahrendts, who is leaving to join Apple Inc. as senior vice president of retail and online stores.

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