By  on September 29, 2008

Burberry is getting serious about its children’s wear.

The London-based luxury firm plans to grow its retail presence this year with the opening of its first freestanding children’s apparel stores in the U.S. The initial location, scheduled to open Nov. 7, will be in The Westchester mall in White Plains, N.Y. Burberry Group plc already operates an adult store in The Westchester that carries a small selection of children’s wear, but after gathering feedback from customers, Eugenia Ulasewicz, president of Burberry USA, said it was time to take it a step further.

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