LONDON — Burberry will show its Prorsum women’s collection in London in February, according to chief creative officer Christopher Bailey.
This story first appeared in the December 10, 2009 issue of WWD. Subscribe Today.
Bailey made the announcement during his acceptance speech for the BFC Designer of the Year award at the annual British Fashion Awards gala here on Wednesday night.
“There was such an incredible energy during the 25th anniversary of London Fashion Week last September, and we were very proud to be a part of this momentous celebration,” he said. “London is our home and our global headquarters, and we are thrilled to be showing again in this, our magnificent and creative city.”
Burberry, which usually shows in Milan, moved to London for the first time in September to mark the 25th anniversary, and to inaugurate its new headquarters.
On Wednesday night, Burberry also scooped the BFC’s Designer Brand of the Year award during the ceremony, which was held at the Royal Courts of Justice in central London.