LONDON — Burberry will open its largest store in Asia Pacific today, a three-story space in Shanghai’s Kerry Centre that takes its design cues from the brand’s global flagship at 121 Regent Street here.
The store will offer the broadest range of Burberry’s collections in Asia, including the Prorsum, Brit and London collections for men and women, alongside children’s wear, accessories and shoes. The space will also house the first Burberry Beauty room in China, which will carry the label’s full beauty collection and fragrances, while the store’s watch area will carry designs including Burberry’s Britain collection of men’s and women’s watches. To coincide with the launch, the store will carry an exclusive, limited-edition collection of men’s and women’s ready-to-wear and accessories from April 25, which will include a limited-edition trenchcoat.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"