By  on April 25, 2014

SHANGHAI — Burberry brought a touch of Broadway showmanship to this Chinese city on Thursday night, an indication of how important the market is to the British luxury brand.

The event was meant to mark the opening of Burberry’s largest flagship in Asia, located in the new Kerry Centre on the high-end shopping street of Nanjing Road. It also coincided with the company unveiling its own digital shop on Chinese e-commerce giant Tmall, which is owned by Alibaba Group Holdings. Burberry will be the first luxury brand to have a digital store on Tmall.

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