NEW YORK — This week’s bridal market has yet to start, but Vera Wang already has shaken up what is a typically serene scene by revealing her plan to post a short film on Sunday instead of staging a fashion show.
With the doors of her new Beverly Hills boutique having only been open for a few days, the second floor’s bridal area reflects how the designer has stepped up her bridal business in advance of the company’s 25th anniversary next year.
In the midst of wrapping up the designs for her new bridal collection, Wang shot her debut short film for bridal with director Gordon von Steiner on Monday. “This is a very new way to reach brides for me. I wanted to take the time to bring my vision to them,” she said. RELATED STORY: Vera Wang Opening in Beverly Hills >>
Given the timing of this month’s bridal market, it can be challenging to get preferred models who are often off doing commercial work after being in Europe for the ready-to-wear shows, Wang said. By posting the film online and playing it in her bridal boutiques, the designer aims to attract thousands more than she would have by showing the collection in her space overlooking Madison Square Park. “By producing this film with sound and music and with movement, we’re really bringing another level of inspiration to the clothes,” Wang said.
In a sign of the ever-price-conscious hunt for a dress, Groupon launched a Wedding Shop Monday with gowns from Nicole Miller, Dere Kiang, Jacquelin Exclusive, DaVinci and Christina Wu. The shop also includes lingerie, slips, engagement rings, shoes, accessories and groom’s essentials.
Another twist on bridal e-commerce is being provided by Weddington Way, a new company started by Stanford University M.B.A.-er Ilana Stern. Her site’s extensive collection of bridesmaids dresses, accessories and ties for groomsmen is meant to simplify shopping for the bridal party with the help of a complementary online personal stylist and a virtual showroom.
Just as brides are increasingly more inclined to do their homework online before they even step foot in a store, bridal designers seem to have created a more efficient market week schedule. Thursday morning, Angel Sanchez will try something new by presenting vignettes inspired by vintage covers of bridal magazines. That afternoon, in her Fifth Avenue showroom, Reem Acra will be among the first major designers to show. Anne Bowen will also get an early start, though she has changed her venue to The Essex House’s Petit Salon.
Rather than have most of the shows strewn over the weekend as has been the case for years, a number of designers have opted to show Friday. Oleg Cassini Inc., Oscar de la Renta, Marchesa, Monique Lhuillier, Rivini by Rita Vinieris and Carolina Herrera will help get the week off to a fast start. As part of their ongoing plan to place a greater emphasis on their October bridal show, Mark Badgley and James Mischka of Badgley Mischka will sit out this season.
Champagne corks will be flying before Friday morning’s runway show at the Oleg Cassini town house on the Upper East Side. The company, which does 750 bridal shows on the road each year, racked up retail sales of more than $1 million in January for one of its gowns, according to creative director Peggy Nestor.
This season’s theme “celebrates the polished, opulent, celebratory bride who seeks perfection,” she said. One of the satin gowns that will be modeled later this week has 50,000 pearls, and the show’s setting — a soothing pastel-colored French drawing room — should also relay the message for overachieving brides.
Alberta Ferretti will have a few days of private appointments at the Aeffe USA town house on West 56th Street.
While others, like Lela Rose, will wait until next week to show, some of the weekend shows will include Naeem Khan, Christos, Junko Yoshioka and Anna Maier.
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye