By  on January 17, 2011

It’s hard to imagine a better match at this moment than Trussardi and Pitti Immagine Uomo. The trade fair needs to strike a balance, maintaining a modern edge while respecting its classical Italian roots. As Pitti’s guest designer brand, unveiling its fall men’s collection on a Florence runway on January 12, Trussardi delivers on both counts: heritage and high fashion.

And it does so in a big year for the Italian luxury brand. Founded by Dante Trussardi in 1911 as a glove manufacturer just outside Milan, Trussardi is celebrating its centennial in a growth mode. It now spans a multitude of product categories—from food to fashion—with some 440 sales points worldwide. In 2010, it opened 16 stores, including a Trussardi 1911 boutique in Porto Cervo, Italy, as well as six Tru Trussardi stores and nine TJ Trussardi Jeans stores in countries from Poland to China.

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