PARIS — Cacharel has signed a licensing deal with Italy’s Aeffe Group for the manufacturing and distribution of its women’s wear collection from next year.
Until now, the French fashion house, best known for its colorful prints, had been directly involved in the manufacturing and distribution of its women’s ready-to-wear line, which was relaunched in October with a spring collection designed by Belgian designer Cedric Charlier.
“This agreement will allow us to return to worldwide distribution, which we had lost, especially in the U.S,” Cacharel president Jean Bousquet told WWD.
The partnership will begin with the fall collection, which will be presented in the Paris, Milan, New York and Tokyo showrooms of Aeffe from January.
The deal will enable Cacharel to focus on the creative side of the business, along with the licensing activities and communication, while Aeffe will be tasked with manufacturing the collections and widening the distribution network.
“In the first season we are targeting 400 doors worldwide, 40 of which will be in the U.S.,” said Aeffe chairman Massimo Ferretti.
Cacharel is available in 12 doors across the U.S. According to Ferretti, the partnership will initially aim to have corners in department and specialty stores, with the opening of Cacharel boutiques envisaged in the long term.
The brand operates one directly controlled store, in Avignon, in the south of France.
Bousquet said the deal with Aeffe will help underscore Cacharel’s position between high-end labels and fast fashion. “We are a designer brand at accessible prices,” he said.
After becoming prominent in the Sixties and Seventies for its youthful, romantic style, in recent years the brand has struggled to regain its former profile, despite taking on board well-known designers. After parting ways with the husband-and-wife duo of Suzanne Clements and Inacio Ribeiro in 2007, Cacharel hired another design pair, Mark Eley and Wakako Kishimoto, who left in November after just two seasons at the house.
Earlier this year, the fashion house hired 31-year-old Charlier, who spent the last six years working as Alber Elbaz’s assistant at Lanvin.
In addition to women’s wear, Cacharel owns a children’s wear line and several licenses for eyewear, jewelry, home furnishings and perfumes. The latest fragrance launch, Scarlett, has been “very encouraging,” according to Bousquet.
Aeffe manufactures and distributes Alberta Ferretti, Philosophy by Alberta Ferretti, Moschino, Moschino Cheap and Chic, Pollini and Jean Paul Gaultier.
“What he has done at Vuitton is really exceptional,” said @gameofthrones’ actress Gwendoline Christie on @mrkimjones’ final show for @louisvuitton. “He has rebooted luxury in terms of making it commercial, viable and contemporary. And most importantly artistic. He has never compromised his artistic vision for the sake of commodity.” (📷: @zefashioninsider)
After seeing a demand for men’s wear from its customers, British contemporary women’s wear label @ariesarise has added a men’s wear component and will launch a unisex collection with @mrporterlive. The 20-piece collection includes jackets, denim, logo T-shirts and more with deconstructed ‘90s vibes. Set to launch on January 18, you can shop the pieces on Aries’ website and on mrporter.com. #wwdfashion
“And so spending so much time with a character who thinks like that, inevitability you try and analyze yourself and go back and think about your own demons and dark chapters that you had in your life,” says @thedanielbruhl of his role in TNT’s “The Alienist.” The show, set in the Gilded Age of New York, also stars Dakota Fanning and Luke Evans. Head to WWD.com to read about how 39-year-old Brühl prepared for the role and why he thinks the show is so relevant to today #wwdeye ( 📷: @Eriktanner)
Now that Celine Dion’s collection has topped $10 million in sales, the pop superstar, fashion icon and newly-minted industry player is eyeing growth in Asia. Read the full report by @tiffanyap, link in bio. #wwdnews #celinedion
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
Among the familiar faces at @off____white’s show was a surprise figure: Japanese artist @takashipom, pictured here on Wednesday morning. Other show-goers included @jerrylorenzo, who spoke about his upcoming project: a @nike collaboration for back to school, with designs inspired by his childhood on the West Coast. Sitting in the front row were Future, Don Crawley, @miguel and more. See the rest of the photos on WWD.com #wwdeye (📷: Stephane Feugere)
According to @laurentsai, former “Terrace House: Aloha State” cast member, she didn’t know she was auditioning for the Japanese version of “Real World.” “I was telling a couple of my friends and someone’s like, ‘That sounds a lot like Terrace House.’ I was like, ’No it can’t be.’” Turns out, it was. But Tsai isn’t just a reality star — she’s an illustrator who has worked with Starbucks Japan and most recently, she’s dipping her toes into the fashion world. Head to WWD.com to read about her time on the show, modeling and her art. #wwdeye (📷: @danieldorsa)
More changes are coming to New York Fashion Week: Beginning with the spring 2019 collection, @alexanderwangny will move his New York show to June from September, adopting a biannual schedule with collections shown in June and December. Additionally, the @cfda is planning for an official summer/winter fashion season taking place as soon as June and December 2018. Read more about the upcoming changes on WWD.com. #wwdnews #wwdfashion (📷: @slovekinpics)