PARIS — Cacharel has suspended production of its children and men’s lines to focus exclusively on women’s ready-to-wear, founder and president Jean Bousquet said Wednesday.
The company is opening showrooms in New York, Madrid and Milan to sell the women’s spring-summer 2015 collection, which will see the re-launch of its trademark cheesecloth fabric. Meanwhile, it is looking for licensees for the children’s and men’s collections, Bousquet added.
The new collection is to be presented to buyers in partnership with Italian distributor Albisetti at the White trade show in Milan from June 21 to 23. It features floral-printed blouses priced at 130 euros, or $177, at retail and silk dresses costing 320 euros, or $435.
The Cacharel brand, which shot to fame in the Sixties and Seventies with its youthful, romantic style, has undergone multiple changes in management and creative direction in recent years.
The house quietly parted ways with chief executive officer Richard Alibert and creative directors Ling Liu and Dawei Sun late last year. Come fall, Cacharel will ramp up its social media presence with a Tumblr page featuring original images by Estelle Hanania, winner of Festival de Hyères 2006 photography competition.
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