Calvin Klein Inc. has signed a deal with American Designer Fashion SA for the distribution and retail store license to exclusively distribute the brand’s products for most of the Latin American region.
Under the terms of the agreement, the products to be distributed are Calvin Klein Jeans, Calvin Klein Underwear and Calvin Klein white label product categories and accessories in Latin America, excluding Brazil and Mexico, and several Caribbean countries. It also includes certain duty-free rights in Brazil and Mexico.
Calvin Klein is a subsidiary of PVH Corp. American Designer is an affiliated firm of American Sportswear SA, both a part of the ASW Group. American Sportswear is also the first international licensee for the Tommy Hilfiger brand and is its exclusive distributor in Latin America since 1986. The Hilfiger brand is also owned by PVH Corp.
There are more than 130 Tommy Hilfiger stores in the region, operating under different formats, including Tommy Hilfiger Denim and Tommy Hilfiger Kids. The latest agreement also has American Designer assuming the operations for 18 freestanding Calvin Klein Jeans and Calvin Klein Underwear stores in Chile, Colombia, Costa Rica, Panama and Peru.
Tom Murry, chief executive officer of Calvin Klein Inc., said, “We look forward to the opportunities this new arrangement brings to expand our businesses in this important growth market.”
Solly Azrak, ceo of ASW Group, said, “Our vision is to leverage the strong global brand awareness of Calvin Klein and our current infrastructure and regional footprint in Latin America to successfully position Calvin Klein as one of the preeminent global designer brands in the fashion industry in the region.”
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