HONG KONG — Calvin Klein platinum label, the fashion house’s newly rebranded bridge line, introduced its men’s and women’s apparel here Thursday as its global creative director, Kevin Carrigan, spoke of his efforts to “recode” the brand for a new generation.
To launch the label, which replaces the ck Calvin Klein business, Calvin Klein staged a runway show at Shaw Studios, a film-production complex northeast of the city. The evening show attracted a host of celebrities including Japanese actress and model Tao Okamoto, Hong Kong model Gaile Lai and model-turned-Calvin Klein fashion blogger Hanneli Mustaparta.
“Calvin Klein’s on fast-forward to reinvigorate, regenerate and bring the brand DNA back to a new audience, in a way that’s warmer, in a way that is more soulful, in a way that connects,” said Carrigan, who celebrated his 15th anniversary at the brand last week. He said he hopes for the line to impart warmth and charm, and to be “more approachable.”
Platinum label’s apparel debut featured billowing slip dresses, asymmetric skirts, structured T-shirts and relaxed pants that combined pure fabrics in multiple shades of the label’s signature platinum for spring. Soft pleats, low heels and reverse-twill pants, as well as dropped-sleeved, exposed-edge and textured T-shirts, were in abundance. There were elements of the brand’s signature athleticism, expressed through racer-back tank tops and dresses. The label uses few blended fabrics, focusing on fabrics such as 100 percent wool and cashmere against pure nylons and acetates, which provide a more technical and futuristic element.
“So there’s a sense of luxury, and there’s a sense of athleticism too,” Carrigan said, “and that’s how I’m going to keep approaching the brand.”
Staying true to the brand’s palette, the new bridge label uses a rich variety of grays liberally, and this was most obvious backstage before the show, where a crowd of models were seen in metallic, platinum, graphite, chalk, off-white, heather gray and sheer black pieces. The sea of gray was broken up by punches of color in viridian green, cobalt blue and icy pink. Once the lights dimmed and these pieces were paraded onto the runway, the hues played dramatically against a massive, jutting structure, measuring 150 by 20 feet and covered in crisp, metallic Mylar, which served as the show’s background.
The newly revamped bridge line, which is distributed mainly in Asia and Europe, was introduced this fall with the launch of platinum label jewelry and watches.
The label occupies the segment between the premium Calvin Klein Collection and the accessible white label. Carrigan said he aimed for the platinum label to be “believable” in the bridge area, unlike the bridge lines that have flooded the market in the past eight years, which he considers subbrands. “People do not want a diluted label,” he said. “They want the real label.”
London’s newly opened @designmuseum will look back on the life and work of Azzedine Alaïa in a show that the designer helped to curate before he died of heart failure last month. The retrospective, which Alaïa had worked on with Mark Wilson, chief curator of the @groningermuseum, will look at the impact of his work worldwide. The show, “Azzedine Alaïa: The Couturier,” will run from May 10 to October 7. Read more about the exhibit on WWD.com #wwdnews #wwdfashion (📷: @zefashioninsider)
@Pharrell and his wife Helen Lasichanh were among the stars that came out to celebrate @rimowa’s first pop-up concept shop. The space, which is located on Rodeo Drive in Beverly Hills, draws inspiration from airport luggage carousels and lounge areas – and features the company’s luggage and accessories. If the pop-up is successful it could pave the way for addition temporary shops throughout the world. #wwdfashion (📷: Owen Kolasinski/BFA)
@carineroitfeld celebrated @crfashionbook’s first calendar last night with a dinner party at Spring Place in Manhattan. Photographed by @stevenkleinstudio, the calendar takes on a fitness theme and features @joansmalls, @gigihadid, @danielle_herrington_ – pictured here – and more. “[Carine Roitfeld] wanted me to feel sexy and she wanted me to be myself and feel it out on my own and do what I felt was right,” said Herrington, aka Miss October. #wwdeye
@saintrecords and @virgilabloh last night at @americanexpress’ “A Night With Success Makers” event. “I always bring it back to community because without that I wouldn’t have the courage,” said Knowles when asked how she has gotten where she is now. Read more highlights from their conversation on WWD.com. #wwdeye (📷: @lizdoupnik)
This Just In: Industry sources have told WWD that Anastasia Soare is rumored to be considering selling her beauty business, @anastasiabeverlyhills. According to those sources, Soare has tapped investment bank Imperial Capital to explore sale options for her eponymous beauty brand –– and with at least $340 million in net sales, this would be a big deal. Put in context of other recent transactions for makeup companies, Soare’s price tag could be in the billions if she were to sell the whole thing. #wwdnews #wwdbeauty (📷: @clint_spaulding)
@assouline’s latest book, “The Spirit of Bentley: Be Extraordinary” captures the adventurous attitudes and opulent lifestyles of @bentleymotors’ most creative owners and enthusiasts throughout the U.K. The 292-page hardcover has a section dedicated to showing its team of skilled artisans and photos of its most colorful owners, from George Bamford to designer @alicetemperley, pictured here by Aline Coquelle. #wwdeye
@google released its report on the most popular search terms this year. For fashion brands, the list was led by @gucci, the luxury brand that stunned the market last October when it pledged to stop using fur. Runner ups were @supremenewyork and @fashionnova, along with more established brands like @louisvuitton, @chanelofficial and @ysl. #wwdfashion (📷: @aitorrosasphoto)
In yet another fashion show shuffle, @elleryland is moving its show in sync with the Paris couture calendar — though the brand is still keeping one foot on the city’s ready-to-wear schedule. Their runway show in January will coincide with the launch of a new strategy: designing two main collections each year instead of four, which will then be released in four drops. “As we all know, the system needs to change. We need to show sooner to give time back to artisans and designers to do what they do best — create,” said founder Kym Ellery. #wwdnews #wwdfashion (📷: @kukukuba)
@maxmara’s classic 101801 coat was the cornerstone of its pre-fall 2018 collection. The design team expanded the traditional double-breasted, kimono-sleeved style into a trapeze coat, lean belted styles and a peacoat and presented them in monochromatic looks – like the camel one pictured here. #wwdfashion #prefall18 (📷: George Chinsee)