HONG KONG — Calvin Klein platinum label, the fashion house’s newly rebranded bridge line, introduced its men’s and women’s apparel here Thursday as its global creative director, Kevin Carrigan, spoke of his efforts to “recode” the brand for a new generation.
To launch the label, which replaces the ck Calvin Klein business, Calvin Klein staged a runway show at Shaw Studios, a film-production complex northeast of the city. The evening show attracted a host of celebrities including Japanese actress and model Tao Okamoto, Hong Kong model Gaile Lai and model-turned-Calvin Klein fashion blogger Hanneli Mustaparta.
“Calvin Klein’s on fast-forward to reinvigorate, regenerate and bring the brand DNA back to a new audience, in a way that’s warmer, in a way that is more soulful, in a way that connects,” said Carrigan, who celebrated his 15th anniversary at the brand last week. He said he hopes for the line to impart warmth and charm, and to be “more approachable.”
Platinum label’s apparel debut featured billowing slip dresses, asymmetric skirts, structured T-shirts and relaxed pants that combined pure fabrics in multiple shades of the label’s signature platinum for spring. Soft pleats, low heels and reverse-twill pants, as well as dropped-sleeved, exposed-edge and textured T-shirts, were in abundance. There were elements of the brand’s signature athleticism, expressed through racer-back tank tops and dresses. The label uses few blended fabrics, focusing on fabrics such as 100 percent wool and cashmere against pure nylons and acetates, which provide a more technical and futuristic element.
“So there’s a sense of luxury, and there’s a sense of athleticism too,” Carrigan said, “and that’s how I’m going to keep approaching the brand.”
Staying true to the brand’s palette, the new bridge label uses a rich variety of grays liberally, and this was most obvious backstage before the show, where a crowd of models were seen in metallic, platinum, graphite, chalk, off-white, heather gray and sheer black pieces. The sea of gray was broken up by punches of color in viridian green, cobalt blue and icy pink. Once the lights dimmed and these pieces were paraded onto the runway, the hues played dramatically against a massive, jutting structure, measuring 150 by 20 feet and covered in crisp, metallic Mylar, which served as the show’s background.
The newly revamped bridge line, which is distributed mainly in Asia and Europe, was introduced this fall with the launch of platinum label jewelry and watches.
The label occupies the segment between the premium Calvin Klein Collection and the accessible white label. Carrigan said he aimed for the platinum label to be “believable” in the bridge area, unlike the bridge lines that have flooded the market in the past eight years, which he considers subbrands. “People do not want a diluted label,” he said. “They want the real label.”
@zacposen's go-to holiday gift? Cookies! "I'll usually bake cookies and send them as a gift," said the designer, who recently released his cookbook "Cooking With Zac: Recipes from Rustic to Refined." Get the recipe for his Brown Butter-Chocolate Chip Cookies via link in bio 🍪🍪🍪 #wwdeye #cookingwithzac
For @monsemaison’s pre-fall 2018 collection, Fernando Garcia and Laura Kim honed in on the brand’s many signatures — men’s wear, which was tweaked and feminized through deconstruction, proportion play and lots of bare shoulders. See the rest of the photos on WWD.com #wwdfashion (📷: George Chinese)
On Friday night, @yohjiyamamotoofficial received the Design for Asia Lifetime Achievement Award in Hong Kong. The 75-year-old designer has been celebrated for many years and is best known for his dark and avant-garde tailoring. “In my long career, in design, architecture, [I’ve been to] so many parties, this is the very first time that I have such a warm feeling, I really appreciate this,” Yamamoto said. #wwdfashion (📷: @dominiquemaitre)
Discovery is collaborating with British pop artist @philipcolbert on a new line of clothing and accessories called Discovery Shark. The collection, which will launch next summer for Shark Week’s 30th anniversary, features a whimsical line of women’s and men’s bomber jackets, sweatshirts, bags and more. #wwdfashion
“I’m always a big champion of a female rapper, and I’m glad to see a new voice that feels unique and authentic that’s coming up, and I think we’re going to see more great things from her,” said @itsjeremyscott about @iamcardib, who performed at @moschino’s Art Basel Miami Beach party last night. #wwdeye (📷: @lexieblacklock)
@janellemonae’s “What’s Your Frequency?” room in @refinery29's #29Rooms made its debut this week at the opening of the Los Angeles art exhibit. “It’s about the ongoing conversation around mass surveillance, the weaponization of technology and cultural uniformity. My space was created so that we can come together and talk about the complexities of our humanity,” said Monáe. #wwdeye (📷: @bucknerphoto)
@pantone announced their Color of the Year 2018: Ultra Violet. Nearly 20 months after the musician Prince’s death, fashion is having a purple moment. Varying shades of purple appeared on spring or fall runways, from @christopherkane to @calvinklein. @gucci’s Alessandro Michele bathed his fall runway in ultra violet-colored light at one point. Pantone 18-3838 is meant to “push the boundaries of what inspires us to look upward and outward to the future.” #wwdnews #wwdfashion (📷: @kukukuba)