By  on March 28, 2013

Video killed the mood board — at least in some ateliers of Calvin Klein. Magazine cutouts and tacked up photos are a thing of the past there, replaced by digital video presentations. “We use moving imagery and digital imagery to create the mood of the season,” said Kevin Carrigan, global creative director of the ck Calvin Klein bridge business, the Calvin Klein white label better business and Calvin Klein Jeans.

Twice a year, the global team of more than 200 Calvin Klein designers convenes in New York to plot out upcoming product ranges, a year and a half before the merchandise hits retail stores. While there are unified product themes internationally, portions of the assortments are tailored to specific markets. “We integrate the global message but with regional execution,” said Carrigan, in an on stage interview with Alex Badia, WWD’s men’s fashion editor. “We do about 30 to 40 percent regional variations,” due to differences in climates and varying preferences for fabrics and colors.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus