Canali is planning a multipronged celebration of its 75th anniversary this year, one that includes its first runway show, the opening of a new showroom in Milan and the relocation of its U.S. headquarters.
The Italian luxury men’s wear brand, which was founded in 1934 by Giacomo and Giovanni Canali, will host a dinner and runway show for the spring/summer 2010 collection at its new Milan office on June 22 as the centerpiece of the birthday bash. Details are being kept under wraps but Giorgio Canali, president of the company’s North American operations, said the evening will also serve to show off the new showroom space, which is on Via Lodovico il Moro in a former warehouse district in the southern part of Milan. The building is close to 15,000 square feet, he noted, and was purchased by the company. He characterized the neighborhood as “younger, hipper and trendier. And we thought we could do the same thing in New York,” Canali said.
As a result, Canali will relocate from its home of the past 10 years, 712 Fifth Avenue, and move to the Meatpacking District. The company spent $10.6 million to purchase two floors in a building at 415 W. 13th Street and will leave Fifth Avenue when its lease expires next spring.
“This is a premier building and we love it here,” Canali said, “but we could use more space. We started looking when the euro was at its peak last year.” Although the exchange rate is not as favorable today, the fact the company could own the new location was the driving factor in the decision to move. “Do the math — it makes sense financially to find the right real estate and buy it instead of renting,” Canali said.
The company looked in Midtown and SoHo but settled on the Meatpacking District. The location, between Ninth and Tenth avenues, will be a short walk from the new High Line park that is being constructed, as well as all the boutiques, hotels and restaurants in the area. “We think the location is perfect,” Canali said.
The company will use 10,680 square feet on the second floor to showcase its collection and will have 4,000 square feet in the basement for storage. An art gallery in the space will continue to lease the spot from Canali until it moves. Canali’s office on Fifth Avenue is 9,600 square feet.
“These are tough times, but if you can find the right deal you have to go for it,” he said.
Canali said the New York headquarters will be fashioned after the new Milan showroom and will boast “open spaces with work stations, not separate rooms. It will be more modern.”
He said that although the main floor of the building is available, Canali has no intention of opening a retail store on the site. “That’s not the right thing for us,” he said. The company operates five stores in the U.S.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews