NEW YORK — Cara Delevingne is already the most talked-about model of the moment — now she’s also going to be a designer. The London-born runway regular and budding actress is collaborating with DKNY on a capsule collection, called Cara Delevingne for DKNY, slated to hit stores in November.
“I can’t believe that some random, rough ideas have finally turned into my own collection…designs with my own name on them and in collaboration with the iconic DKNY brand,” she said. “It is so wild to realize that it has been an entire year since we began planning this project together…goes to show that time does fly when you’re having fun.”
This story first appeared in the June 10, 2014 issue of WWD. Subscribe Today.
Delevingne, who first started working with the brand nearly two years ago, is regularly photographed on the streets of New York and London sporting a cool urban-girl wardrobe that veers androgynous, including crop tops, skinny jeans and colorful sneakers, as well as knitted beanies, which have become her signature.
The 15 pieces in the collection feature many of the model’s favorites, from a sweat suit (“My dream pantsuit, because you can boy it up, split it up or suit it up”) to tank tops, leather bombers and a parka. Most of the pieces are unisex, and retail prices will range from $70 beanies and $150 T-shirts to a $735 leather motorcycle jacket with removable sleeves.
In just a few seasons, the model has become a social media phenomenon with 5.5 million followers on Instagram. Lady Gaga has 3.7 million followers by comparison, while fellow model Karlie Kloss has 960,000. It’s hardly surprising that there is a social media angle tied to the launch. Delevingne will appear in the campaign, and also is helping cast two to three additional models via Instagram by asking her followers, 18 years and older, to upload a photo of themselves with hashtags #CaraWantsYou and #Cara4DKNY by Monday.
Delevingne praised her collaboration with the Donna Karan International brand. “They always encouraged my design input, my personal style and my ideas from the very beginning of our working relationship,” she said. “DKNY is urban and edgy but, most of all, it’s individual. They truly embrace the weirdness in all of us, so you can really be yourself.”