NEW YORK — Without even trying to, Carolina Herrera’s preview of her first collection of short wedding dresses wound up being an occasion, which is essentially the same effect that she hopes brides will have wearing them.
Minutes into a photo shoot, staffers emerged one by one from the atelier and their offices to admire the 12 just-off-the-sewing-machine styles. “They are just out of the oven. They are still hot,” said creative director Hervé Pierre, wafting his arms for effect.
“I am so happy with my short dresses — I love them.” Herrera said. “They can wear them to the wedding, the rehearsal dinner, the party after,” or even the farewell brunch the following day.
Her daughter Patricia mused about which dress she would have worn for her 2002 white-tie wedding in the Cooper-Hewitt National Design Museum’s garden. “I didn’t know that was an option,” she kidded.
@juicebeauty, where @gwynethpaltrow holds the title of creative director of makeup, has become one of the foremost labels in the organic beauty category –– with sales on track to hit $100 million this year. What’s behind the rapid growth the brand is experiencing right now? It all started in 2005 when the wellness movement was just getting started. Read more on WWD.com. #wwdbeauty
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"I want to tell a story that inspires people to feel good about themselves, but also I'm making a commentary about the lack of female stories and female directors and saying this should change," said @imheathergraham on her latest project "Half Magic." The comedy feature, which the actress wrote and directed, is based on her own struggles as a woman in show business. Read @andrewnodell's full interview with Graham on WWD.com. #wwdeye (📷: @jgreenery)
@meltcosmetics cofounders @lora_arellano and @danabomar built their brand on a single idea: a true matte lipstick. To set the brand apart, they said they always put their customers first –– including a personalized note in each package. #wwdsummits #wwdbeauty
@moncler unveiled its latest project, #MonclerGenius, yesterday at Milan Fashion Week. The Italian outwear maker gave show-goers a preview of the monthly collections – which were created by eight designers and creative talents including Pierpaolo Piccioli, Simone Rocha, Craig Green and more – that will start rolling out in the summer.