Cartier is launching e-commerce in the U.S. today, a key initiative in the fine jewelry and watch industry, which until recently has been wary of the virtual marketplace.
Emmanuel Perrin, Cartier North America president and chief executive officer, said the demand for online selling is too great to ignore.
“We truly believe in being in sync with our clients’ expectations and reactive to our client requests,” he said. “The Internet has been a medium taking an increasing part in our client’s lifestyle and means of interaction. The decision to create the Cartier e-boutique was made in direct response to what our clients were sharing with us.”
Branded fine jewelry and watches are fairly new to the buying on the Internet, partly because a lot of the merchandise sold online in the U.S. involves counterfeit, diverted or gray goods offered at lower prices. However, advanced technology — Tag Heuer, for example, has created a special hologram to denote an authorized e-tailer — has enabled more brands to get in on the act.
In recent years, De Beers, Bulgari, Harry Winston and Boucheron began selling jewelry and watches on their Web sites. Cartier launched e-commerce in Japan in 2008.
Last year, Cartier tested a “call-to-purchase” service on cartier.us, which was a step on the road to an e-commerce presence. Perrin predicted cartier.us will be one of the firm’s top five producing stores in the U.S. by 2012. The Web site offers styles from the firm’s multiple categories including jewelry and timepieces. High jewelry, corrective eyewear and engagement rings are not being sold online.
The Web site offers accessories and fragrances with retail prices starting at $80 for a business card holder and ranging to as much as $16,000 for a piece of jewelry or a watch. The broad assortment of Cartier’s iconic Love, Trinity, Santos and Tank collections also will be sold.
The design of the site is intended to evoke a Cartier boutique, with its signature red background, and offers multiple views and colors for styles, whether it’s the Marcello bag in tan, white or black or the Pasha watch in stainless steel with a gold bezel.
Sales help is available by phone Monday through Friday from 9 a.m. to 10 p.m., and Saturday and Sunday from 9 a.m. to 5 p.m.
“It was very important for us to be able to translate aspects of our boutique experience into an online environment,” Perrin said. “We wanted a visit to cartier.us to emulate a visit to one of our boutiques and offer a fully integrated experience for our guests. Online visitors are invited to view our full collections, with both the online offerings and boutique exclusives presented together.”
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye