By  on February 23, 2012

SORAGNA, Italy — Beijing couldn’t seem farther away from the cobblestone streets of the medieval town of Soragna, a one-hour drive east of Milan, with its stately castle filled with Baroque treasures that is still owned by Prince Diofebo Meli Lupi, and its population of less than 5,000. However, there’s a new link between the two cities, a link that centers around fashion.

In an interesting juxtaposition, SheJi-Sorgere, a new high-end Chinese men’s power brand launching next month, is being produced by an Italian manufacturer, Caruso SpA, which specializes in luxury and sartorial men’s wear.

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