By  on October 30, 2013

SHANGHAI — For Carven, the decision to enter China was based on two main factors: real estate and the changing tastes of local consumers.

The French fashion house opened its first stores in China in September. In Beijing, one is located in the newly opened Galeries Lafayette, and, in Shanghai, in the Grand Gateway Mall and iAPM, a new luxury mall on Huaihai Road, a high-end shopping street in the heart of the city. Carven also has a presence in multibrand stores, including Joyce.

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