MILAN — Zebra-printed tea cups anyone?
This story first appeared in the September 21, 2011 issue of WWD. Subscribe Today.
The Roberto Cavalli Group said Tuesday it plans to launch a home collection in April during Milan’s Salone del Mobile, the city’s international furniture and design exhibition, inspired by the designer’s iconic animal patterns and brocades.
Cavalli has signed four five-year licenses for the development, production and distribution of furniture and furnishing accessories with JC Passion; wallpaper with Industrie Emiliana Parati; tiles with Gruppo Ceramiche Ricchetti SpA, and textiles, bed, table and bath linens with Caleffi SpA.
The company said it plans to further expand the line with other home products and licenses.
“The home and the objects that surround us reflect our lifestyle,” said Cavalli. “The fantasy, memories of a trip…we are always looking for new inspirations to have objects and atmospheres around us where we feel at ease.”
The designer noted that the home collection stems from his “personal wish to share with those who love me the joy of living my fashion, my creativity, my philosophy and my style also in the world of home decorating.”
The designer’s lifestyle is often portrayed in the media, whether entertaining Hollywood stars on his luxury yacht in Cannes or at his villa on the hills above Florence. In December, Cavalli and Lebanon-based Pragma Group unveiled a licensing agreement to open five Cavalli Clubs and 15 Cavalli Cafés in the next five years in cities across the Middle East, Asia-Pacific and South America. There are existing Cavalli Clubs in Florence and Dubai — the latter also in a deal with Pragma — in addition to a Just Cavalli Club in Milan and three Caffè Giacosas in Florence.
The home furnishings line will be distributed in established markets such as Italy, Europe and the U.S., as well as emerging ones such as Eastern Europe, the Middle East, China and Asia-Pacific.