MILAN — In his latest design twist, Roberto Cavalli has put his spin — and his iconic snakeskin print — on a MasterCard.
The “Cavalli Card” will be available starting March 1, with application forms at http://www.robertocavallicard.com and in all Roberto Cavalli boutiques worldwide. A launch event is scheduled for Milan Fashion Week in March.
“I love to immerse myself in new projects — they stimulate my creativity,” the designer stated.
This is the latest offbeat brand extension for Cavalli, who in 2006 designed a cellular phone with LG, and now has his stamp on a vodka and wine production. In addition, last month, the designer unveiled the first of a new series of nightclubs in Florence. Coming up next, Cavalli plans to open locales in Dubai and Milan.
The card, with iridescent colors similar to the designer’s yacht, is created in collaboration with Berlin-based Corpcom, a subsidiary of TRIUM Group, which creates new card programs. The Cavalli Card will entitle cardholders to a number of benefits, ranging from dedicated VIP services at all Cavalli boutiques and access to special sales to invitations to events, fashion shows and trunk shows.
In addition, Cavalli and Corpcom teamed up with a number of luxury partners in the wellness, beauty, hospitality, and travel arenas, which will offer cardholders a range of exclusive lifestyle benefits and privileges.