By  on September 22, 2008

MILAN — Cerruti SAS has named Florent Perrichon as president and CEO of the Paris-based luxury maison. Perrichon replaces Philippe Cleach who exited the house to pursue other interests.

Perrichon joins from edgy English label, Criminal, where he was managing director for three years establishing the brand in major department stores and independent stores across the U.K., Europe and Japan as well as opening a Criminal flagship in London.

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