It took more than 80 years, but Cesare Attolini finally took the plunge into the New York City retail scene.
For the past three years, the Neapolitan bespoke tailor had sold its $5,500-plus custom suits by appointment out of a showroom on Fifth Avenue, but it has opened a 2,400-square-foot boutique at 798 Madison Avenue between 67th and 68th Streets, next door to the new John Lobb shop.
The store had a soft opening last week and a grand opening event, sponsored by Aston Martin, is slated for April 3.
“We opened on Friday and the reaction has been overwhelmingly positive,” said Enrico Libani, chief executive officer for North America. “It was the nicest surprise.”
The store showcases ready-to-wear, primarily shirts, on the lower level, along with bolts of fabrics to evoke the brand’s bespoke heritage, and some sportswear and outerwear pieces. A staircase leads customers upstairs, past a custom-designed printed wallpaper that shows images of the firm’s Italian tailoring heritage, to the atelier.
The bespoke room is designed to “look like a Madison Avenue apartment,” he said, and there is a door that can be closed for privacy.
Cesare Attolini, which was founded in the Thirties by Vincenzo Attolini and is still family owned and operated, is known for modernizing the traditional British suit with soft shoulders and high armholes. Boat-shaped chest pockets, a three-button roll to two, and a slim fit are also hallmarks of the brand. “It’s designed to fit like a second skin,” Libani said.
The company employs 150 tailors and can produce around 10,000 suits a year, he added. Retail prices for off-the-rack suits range from $4,500 to $6,500, while custom suits go up to $7,500, depending upon fabrics. Most of the piece-goods come from small mills in Scotland and England. Shirts range from $495 for rtw to $750 for custom.
In the U.S., he said the brand expects to rely on “one-on-one marketing” to build its client list. “Once the consumer experiences this product, it’s addictive,” said Massimiliano Attolini, grandson of the founder.
This is only the company’s second store, following a unit in Naples. Libani said there are no plans to add more stores in the U.S. “We can only make 40 garments a day, so at most we can make seven for the U.S. market. We’re looking for a few good men.”
The label is wholesaled at 120 stores around the world and is sold at a select number of independent stores in the U.S. including Cuffs in Cleveland, James in Washington, D.C., Hadleigh’s in Dallas, Decorato in New York and Axel’s in Vail, Colo. “Our product does best in small boutiques,” said Massimiliano’s brother, Giuseppe Attolini.
Down the road, however, Libani said the company hopes to open stores in London, Shanghai and Dubai — “one store in each country in a city that counts,” he said, noting that the plan is to only have four to five in total.
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews
“Stranger Things” is getting a new cast member for season 2. Meet @sadiesink_, the 15-year-old who will be joining the Netflix series for its new season. You may recognize her from “The Glass Castle” with Brie Larson and Woody Harrelson, but the Texas native’s next role goes in an entirely different direction. She describes her character, Max, as “a rough and tumble skater girl [who] becomes friends with the boys at school.” The second season debuts on October 27. (📷: @jgreenery) #wwdeye
Amid the Harvey Weinstein controversy, there’s another sector that’s being put under the spotlight for sexual abuse: the modeling industry. While rumors about abuse and sexual harassment of female and male models — and the photographers, agents and others who perpetrated it — have circulated within the fashion world for years, model @cameronrussell started posting stories from models on Instagram last week about abusive situations they’ve encountered — from sexual harassment and molestation to attempted rape. Over 75 have weighed in so far. Read more on WWD.com. Link in bio. #wwdnews
To celebrate its 16th anniversary, @dylanscandybar tapped designers and celebrities to create mosaics out of candy. The mosaics will be auctioned off to support the philanthropic cause of each participant’s choice. Pictured here is the mural created by @aliceandolivia's Stacey Bendet. For a first look at some of the other artwork being unveiled tonight, go to WWD.com. #wwdeye
The annual Veuve Clicquot Polo Classic in Pacific Palisades this weekend drew Kate Hudson, Tracee Ellis Ross, Laura Dern and more. See pictures of the star-studded event on WWD.com. (📷: @chelsealaurenla) #wwdeye
In his new book “Hollywood Royale,” Andy Warhol’s Protégé Matthew Rolston celebrates the Eighties revival of Hollywood glamour. Featuring more than 100 portraits taken by Rolston from 1977 to 1993, the book contains photos of icons like Michael Jackson, Cyndi Lauper, and @drewbarrymore, pictured here in 1991. “Hollywood Royale,” out today, will be accompanied by an exhibition opening at Los Angeles’ Fahey/Klein Gallery on March 1. #wwdeye
"Nowadays when life is not so happy with everything going on in the world, I think people come to me for a little bit of whimsy and color and fun." - Designer Rebecca De Ravenel on her cult-favorite jewelry line. (📸 : @vsteves) #wwd40
“Everyone is talking about how the retail industry is struggling, but I think it’s an incredible time because brands who are doing something different and innovative are setting themselves up for the future,” said @adamgoldston, who founded the luxury athletic brand @apl with his brother @ryangoldsten. The Goldston’s are part of WWD’s 40 under 40: a group of industry notables. See the rest of the list on WWD.com. (📷: @vsteves) #wwd40
@eyeswoon blogger Athena Calderone debuted her first-ever cookbook, “Cook Beautiful,” which is heavily centered on the presentation and visual expression of food. Pictured here are her miso glazed carrots from the book. Get the recipe on WWD.com. (📷: @johnny_miller_) #wwdeye