NEW YORK — The Council of Fashion Designers of America has signed its first Chinese partnership with Shangpin.com under the auspices of CFDA’s Business Service Network.
Shangpin.com is an online fashion retailer in China that, with its strong relationships with leading Chinese banks, has over 3 million high-end shoppers. It sells in-season contemporary and designer brands at full price, although there is also a flash-sale component on the site.
In the arrangement with the CFDA, Shangpin will support CFDA designers in developing their businesses in China via various marketing and public relations programs that will promote American designers in the Chinese media and to the Shangpin customer base.
The plan is to have CFDA designers selling on the Shangpin site by yearend, according to a CFDA spokesman. The Chinese e-commerce site currently works with CFDA designers Diane von Furstenberg, Milly by Michelle Smith and Stuart Weitzman.
Steven Kolb, chief executive officer of CFDA, said, “For us, this is a real opportunity not just for advice on the Chinese market, but also for the [CFDA] designers doing business in China to [gain] knowledge about Chinese e-commerce and doing business in China.”
Kolb said the new partnership grew out of a trip in July coordinated with New York’s Empire State Development agency to Shanghai and Beijing for eight designers, where the CFDA met with representatives from Shangpin.
David Zhao, ceo of Shangpin, said, “China is a challenging market to enter because there are limited distributors to cover such a large geographical area. This is why e-commerce in China, much more than in the West, is the most effective distribution and marketing platform for designers who want to reach Chinese regions where traditional brick-and-mortar stores do not exist. Shangpin currently sells into more than 400 cities across China and has a pulse on the evolving Chinese consumer.”
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast