NEW YORK — Beginning with next September’s round of shows, New York Fashion Week will kick off every second Thursday of both September and February.
The shift in start days is just one of several developments highlighted in two memos the Council of Fashion Designers of America sent out this week.
The decision to move the shows originated in a meeting between CFDA president Diane von Furstenberg and executive director Steven Kolb and their European counterparts in London in September. It prompted von Furstenberg to gather executives from IMG Fashion and the Fashion Calendar here to discuss making the shift. The scheduling will allow London an extra day of shows.
The fall 2009 shows will run from Friday, Feb. 13, through Friday, Feb. 20. The spring 2010 shows are scheduled from Thursday, Sept. 10, through Thursday, Sept. 17. Thereafter, the shows are slated to begin on every second Thursday of the month.
The CFDA also recently organized a meeting with several industry executives, including editors, retailers and show producers, to brainstorm ways to improve upon the current system of shows. As a result, the CFDA is encouraging designers to consider group showings, with two or three who share the same market teaming up in one venue and showing the collection to the same audience in a one-hour time slot. The CFDA points out that shows can be personalized with different lighting, sound tracks and models within the time slot. This will not just allow editors and retailers to more efficiently manage their time by reducing travel between venues, but can also reduce the cost of shows for designers.
“Particularly with the economy, we thought, is there a different way during fashion week that designers can show their collections, that makes it more organized and structured for people who go to shows, and also, is there a way designers can perhaps spend less money?” Kolb said.
The CFDA is also encouraging more presentations, which could enable editors and retailers to attend several within one hour, and offer face time with the designer. To that end, IMG Fashion is considering a fourth venue within walking distance of the Bryant Park tents earmarked for such presentations.
In the memo, the CFDA is “strongly” encouraging designers to condense the resort shows, which in past seasons have been spread over a six-week period from early June to mid-July. The CFDA is asking designers to contain those openings to the first two weeks of June. “It looked like there should be a more defined time for resort,” Kolb said. “The closer the shows are together, the more cohesion there is, and the more defined the market becomes.”
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews