The Council of Fashion Designers of America, releasing the results of its six-week study of the fashion show system with The Boston Consulting Group, drew this conclusion: The time is ripe for change.
BCG conducted interviews with 50 industry executives, mostly in the U.S., questioning them about the current system, what they would change, as well as their industry and brand visions for the future. Among the big ideas that came out of the discussion was that Fashion Week is at the beginning of a seismic shift, and "in-season" relevancy emerged as a recurring idea. In addition, the delivery cycle and subsequent markdown cadence at retail emerged as a critical issue that needs to be addressed. Those interviewed included designers, retailers, editors, fashion and trade show executives, show organizers, casting agents, and fashion bloggers.
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