NEW YORK — It will be “Bonjour Paris” for a group of former CFDA/Vogue Fashion Fund finalists next month.
This story first appeared in the September 7, 2011 issue of WWD. Subscribe Today.
The Council of Fashion Designers of America and Vogue magazine are expanding the CFDA/Vogue Fashion Fund with the “Americans in Paris” initiative, which gives 10 former finalists the chance to showcase their designs in a showroom during Paris Fashion Week. The program, which is underwritten by Tommy Hilfiger, will feature Prabal Gurung, Sophie Theallet, Simon Spurr, Billy Reid, Eddie Borgo, Monique Péan, Ohne Titel, George Esquivel, Gregory Parkinson and Pamela Love.
The showroom, which will be open Oct. 1 to 3, will be located at Galerie Joyce at the Palais Royal, and CFDA president Diane von Furstenberg will kick off the launch of the initiative with a cocktail party to fete the designers and Hilfiger on Sept. 30. “We want to help Fashion Fund designers expand their international business and increase their presence outside of the United States, which is a key component to their success,” CFDA chief executive officer Steven Kolb said.
The showroom will allow the designers to work with international buyers who might not have made it to New York during the spring 2012 market. It also intends to help these emerging designers with their exposure, as well as with sales, marketing, and media support to grow their businesses. “The ‘Americans in Paris’ showcases a group of emerging and talented designers representing a strong movement of American fashion to a global audience, which I am proud to support,” Hilfiger said.