By  on December 9, 2009

NEW YORK — CH Carolina Herrera has signed a lease for a 2,300-square-foot flagship at 802 Madison Avenue here, its first freestanding U.S. location.

The store marks a turning point for the brand, which until now has avoided leasing expensive downtown retail space in major cities in favor of less expensive real estate in shopping centers such as Americana Manhasset in Manhasset, N.Y.; The Forum Shops at Caesar’s Palace in Las Vegas; The Galleria in Houston, and South Coast Plaza in Costa Mesa, Calif.

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