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Chanel Buys Embroidery Firm

The brand acquired Paris-based embroidery firm Montex, bringing to eight the number of specialty ateliers Chanel controls through its affiliate, Paraffection.

PARIS — Chanel said it has acquired Paris-based embroidery firm Montex, bringing to eight the number of specialty ateliers Chanel controls through its affiliate, Paraffection.

 

Financial terms were not disclosed.

 

The news comes on the eve of Chanel’s latest métiers d’art collection, conceived as a luxury ready-to-wear range to showcase the savoir-faire of its couture ateliers: the embroider Maison Lesage, gold- and silversmith Goosens, shoemaker Massaro, hat maker A. Michel, feather house Lemarié, button specialist Desrues and flower house Guillet.

 

Karl Lagerfeld is set to parade Chanel’s Paris-Bombay collection on Tuesday at the Grand Palais here.

 

In an interview, Bruno Pavlovsky, president of Chanel fashion, described Montex as a “complementary” acquisition with a contemporary approach to embroideries. Among its specialties is crochet de Lunéville.

 

Pavlovsky described Montex, founded in 1949, as a “young company” that provides embroideries for clients including Chanel, Yves Saint Laurent, Dior, Valentino, Givenchy, Louis Vuitton and Celine.

 

He said Chanel acquired the business from owner Bruno Bacus, who plans to retire. Montex counts about 30 employees and the business is healthy, Pavovlsky noted.

 

Last week, Chanel named Hubert Barrère the new artistic director at Maison Lesage, as reported. Founder François Lesage died last week at age 82 after a long illness.