Chanel is launching its first men’s diving watch, the J12 Marine, with help from surfing icon Laird Hamilton.
The timepiece is hitting Chanel boutiques this month and is the latest addition to Chanel’s J12 line, the rest of which is unisex. The watch features either a black band with a black or blue face, or a white band with a white face. It comes in two sizes, a 38 mm. retailing for $4,700 and a 42 mm. retailing for $4,900.
In addition, the J12 is waterproof to more than 300 meters, has glow-in-the-dark numbers and hands, a steel unidirectional rotating bezel, a self-winding Swiss movement and a rubberized strap with openings that allow water to flow through.
“Since we are known in watches more by women, we liked the idea of having a male ambassador for the J12 Marine,” said John Galantic, president and chief operating officer of Chanel Inc. “In Laird’s case we admired his energy. He is a true man of the sea, and he has been revolutionary in his sport and involved in charity. That spirit is very much in line with the watch.”
Hamilton will join Diane Kruger and Anna Mouglalis as personalities who represent Chanel through events and public appearances.
“I don’t endorse a lot of product and have never endorsed a watch, and I think that’s what brought me up on Chanel’s radar,” he said. “A real authentic, masculine timepiece is a departure from the Chanel brand image, and I think they were also looking for a departure in the type of spokesperson they chose.”
Hamilton put the watch to the test in the ocean and said its best attribute is perhaps the most basic: “It stays on my arm. A watch is going to take a beating getting banged around on surfboards and paddles, which is why probably every other watch I’ve ever had I’ve lost.”
The big-wave surfer, who is married to pro volleyball player and model Gabrielle Reece, explained, “I’m not coming from the fashion side of it. I wear a watch to tell time, and I need to be able to see in the dark. And it’s water-resistant to deeper than I will ever go. It’s the simple things.”
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)
Breaking News: @hedislimane joins @celine as its new artistic, creative and image director. One of fashion’s preeminent image-makers and trendsetters, Slimane is to join the LVMH brand on Feb. 1 and unveil his first fashion proposition for men and women next September during Paris Fashion Week. It marks a major homecoming for Slimane, who cemented his reputation – and influenced men’s tailoring for more than a decade – as the designer of Dior Homme between 2000 and 2007. He went on to reinvent and ignite the house of Yves Saint Laurent, which he rechristened Saint Laurent, between 2012 and 2016 – all the while maintaining a close relationship with the Arnault family, which controls LVMH and Dior. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
“Personally I believe the Eighties have been the richest and more vivacious period for international fashion,” Giorgio Armani said when asked what his favorite decade of fashion is. It was a moment of disruption and experimentation and only thinking back to the first years of that decade is always an emotion for me, for what they have meant to me and my work.” The influence is clear in @giorgioarmani spring 2018 collection, pictured here, which was full of bright colors and unexpected prints. Read more about which decades designers loved most on WWD.com #wwdfashion #wwddecades (📷: @aitorrosasphoto)
For Lady Gaga’s only Italian show on her “Joanne World Tour,” the singer wore a range of @versace_official outfits. The standout piece: this custom-made bodysuit inspired by the brand’s spring 2018 collection. #wwdfashion (RG: @ladygaga)
@_camillaruth_ is expanding on the wellness-craze concept with @westbourne – a new NYC restaurant that’s both a healthy-minded café as well as a business that gives back to the community. Marcus works with the Robin Hood foundation to give back to The Door, a non-profit providing youth development services, and also hires employees through The Door. Read our full interview with Marcus on giving back through food on WWD.com. #wwdeye (📷: @lexieblacklock)