Chanel is launching its first men’s diving watch, the J12 Marine, with help from surfing icon Laird Hamilton.
The timepiece is hitting Chanel boutiques this month and is the latest addition to Chanel’s J12 line, the rest of which is unisex. The watch features either a black band with a black or blue face, or a white band with a white face. It comes in two sizes, a 38 mm. retailing for $4,700 and a 42 mm. retailing for $4,900.
In addition, the J12 is waterproof to more than 300 meters, has glow-in-the-dark numbers and hands, a steel unidirectional rotating bezel, a self-winding Swiss movement and a rubberized strap with openings that allow water to flow through.
“Since we are known in watches more by women, we liked the idea of having a male ambassador for the J12 Marine,” said John Galantic, president and chief operating officer of Chanel Inc. “In Laird’s case we admired his energy. He is a true man of the sea, and he has been revolutionary in his sport and involved in charity. That spirit is very much in line with the watch.”
Hamilton will join Diane Kruger and Anna Mouglalis as personalities who represent Chanel through events and public appearances.
“I don’t endorse a lot of product and have never endorsed a watch, and I think that’s what brought me up on Chanel’s radar,” he said. “A real authentic, masculine timepiece is a departure from the Chanel brand image, and I think they were also looking for a departure in the type of spokesperson they chose.”
Hamilton put the watch to the test in the ocean and said its best attribute is perhaps the most basic: “It stays on my arm. A watch is going to take a beating getting banged around on surfboards and paddles, which is why probably every other watch I’ve ever had I’ve lost.”
The big-wave surfer, who is married to pro volleyball player and model Gabrielle Reece, explained, “I’m not coming from the fashion side of it. I wear a watch to tell time, and I need to be able to see in the dark. And it’s water-resistant to deeper than I will ever go. It’s the simple things.”
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast