By  on April 14, 2011

BEIJING — It has been around a decade since Burberry held its last event on Chinese soil. Certainly a lot has changed for the luxury brand — and in China — since then.

Under the direction of chief executive officer Angela Ahrendts and chief creative officer Christopher Bailey, Burberry’s operations have been streamlined and the look and feel of its collections have become more hip and inventive while maintaining an undercurrent of the brand’s iconic British style. Meanwhile, China has undergone bewildering economic growth and modernization and is now one of the largest luxury markets with perhaps the most technologically savvy and connected consumers on earth.

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