PARIS — Beyond its prime retail location and beautiful interior, Chloé’s just-opened 5,000-square-foot flagship on the Rue Saint-Honoré is all about the brand’s new “attitude,” proposing a personal-shopper-like approach to service that aims to make the experience like a fun day out with friends.
Tightening bonds with the customer, a team of “stylists” is on hand to help compose looks and share broader style tips, such as which hairstyles or lipsticks to wear with outfits. “From Day One, the mission of our stylists will be to create a relationship with customers that is unseen in the market in Paris,” said Chloé chief executive officer Geoffroy de la Bourdonnaye. “With Chloé, it’s all about the attitude….We want it to be natural, totally effortless but extremely sophisticated.”
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"