PARIS — Beyond its prime retail location and beautiful interior, Chloé’s just-opened 5,000-square-foot flagship on the Rue Saint-Honoré is all about the brand’s new “attitude,” proposing a personal-shopper-like approach to service that aims to make the experience like a fun day out with friends.
Tightening bonds with the customer, a team of “stylists” is on hand to help compose looks and share broader style tips, such as which hairstyles or lipsticks to wear with outfits. “From Day One, the mission of our stylists will be to create a relationship with customers that is unseen in the market in Paris,” said Chloé chief executive officer Geoffroy de la Bourdonnaye. “With Chloé, it’s all about the attitude….We want it to be natural, totally effortless but extremely sophisticated.”
Steve Aoki held a presentation, a runway show and outdoor concert for his men's line Dim Mak. Here's a look from his spring 2018 collection, which was titled "Paradise Found." #wwdfashion #wwdmens (📷: George Chinsee)
"It's really hard sometimes. I think I have a reputation for being really tough and aggressive and pushy but I really am a very shy person who wants to be liked, and that's the conflict constantly. There's something that takes hold - I want people to like me, I don't want to be mean - but if I see something that just cries out to be answered, I go for it," says renowned NBC News correspondent Andrea Mitchell. (📷: @axeldupeux)