PARIS — Beyond its prime retail location and beautiful interior, Chloé’s just-opened 5,000-square-foot flagship on the Rue Saint-Honoré is all about the brand’s new “attitude,” proposing a personal-shopper-like approach to service that aims to make the experience like a fun day out with friends.
Tightening bonds with the customer, a team of “stylists” is on hand to help compose looks and share broader style tips, such as which hairstyles or lipsticks to wear with outfits. “From Day One, the mission of our stylists will be to create a relationship with customers that is unseen in the market in Paris,” said Chloé chief executive officer Geoffroy de la Bourdonnaye. “With Chloé, it’s all about the attitude….We want it to be natural, totally effortless but extremely sophisticated.”
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)