PARIS — Beyond its prime retail location and beautiful interior, Chloé’s just-opened 5,000-square-foot flagship on the Rue Saint-Honoré is all about the brand’s new “attitude,” proposing a personal-shopper-like approach to service that aims to make the experience like a fun day out with friends.
Tightening bonds with the customer, a team of “stylists” is on hand to help compose looks and share broader style tips, such as which hairstyles or lipsticks to wear with outfits. “From Day One, the mission of our stylists will be to create a relationship with customers that is unseen in the market in Paris,” said Chloé chief executive officer Geoffroy de la Bourdonnaye. “With Chloé, it’s all about the attitude….We want it to be natural, totally effortless but extremely sophisticated.”
“I see things on the hanger and I’m, like, ‘I never knew that color worked on me.’ It’s things you necessarily wouldn’t choose to wear, but once you put them on, you see why Janie is who Janie is." — Lily Collins on working with former "Mad Men" costume designer, Janie Bryant on creating looks for her role as Celia Brady's in Amazon series, "The Last Tycoon." 📸@jilliansollazzo #wwdeye
EXCLUSIVE: Sarah Rutson has been tapped to Build New American Fashion Group. The parent of Joie, Equipment and Current/Elliott hired the merchant to rev up its brands and expand its portfolio into designer, beauty and lifestyle categories. Read more on WWD.com, link in bio. #wwdfashion
Michael Kors' $1.3B Jimmy Choo deal has the company squaring off with Coach Inc. as both seek to build American powerhouses. Coach bought Stuart Weitzman in 2015 and Kate Spade just two weeks ago, but Michael Kors' acquisition may be putting pressure on its rival in the new push for scale. #wwdnews (📷: George Chinsee)
Meet actress Lucy Boynton, who plays opposite Naomi Watts in the recently released Netflix series "Gypsy." Boynton stopped by WWD to talk about her upcoming projects and her nomadic lifestyle. Get all the details on WWD.com. #wwdeye (📷: @dandoperalski)