By  on February 28, 2011

Chloé just feted its fifth anniversary in China by live-streaming arunway show of its spring collection. And the house has anotherhigh-tech project in the works: it plans to launch a global e-commercesite within the next 18 months.

Chloé chief executive officerGeoffroy de la Bourdonnaye said the new site, which will permit ordersfrom China, is part of the house’s evolving online strategy. InDecember, Chloé started a Chinese-language blog, which it claims to bethe first of its kind from a Western luxury brand. The site,jesuischloe.com, includes company news and information about variousproducts and collections. Friday’s show, which took place at theShanghai Expo Center, was broadcast live on both the Chinese blog andChloé’s main Web site.

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