By  on February 21, 2013

NEW YORK — On the eve of its 60th anniversary celebration, Chloé today is opening a 2,100-square-foot store at 93 Greene Street in SoHo here. Designed in creamy shades of white, gray, beige and blush, the elegant flagship is designed for maximum productivity.

The store intends to put Chloé in the most flattering light with hand-finished details and a skylight artfully trimmed in bronze and black. “We are pursuing an expansive retail strategy,” said Geoffroy de la Bourdonnaye, chief executive officer of Chloé. “We have opened over 20 new stores in the last year, including the first Chloé Maison at 253 Rue Saint Honoré in Paris, in December.”

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